When a tradesperson spots a crack, a blocked drain, or a failing roof — there's currently no professional, documented way to turn that observation into a qualified, remote quote. HomeCheck Audit fixes that. A structured photo audit, AI-assisted report, and professional quoting network — introduced at zero acquisition cost through tradespeople homeowners already trust.
£45bn
UK maintenance market
The problem
Homeowners
Wait weeks for quotes on property defects. Coordinate multiple site visits. Get inconsistent assessments with no documentation. No independent record of what was found or when.
Tradespeople
Spot problems outside their trade every day — but have no professional way to flag them, and no mechanism to earn from the referral. The trusted relationship goes to waste.
Professionals (engineers, builders, architects)
Spend 4–6 hours per week on speculative site visits that don't convert. Quote blind, with no photos, no context, no documentation. High cost of wasted attendance.
How it works
1
Spot & introduce
Tradesperson identifies a defect during a routine visit. Introduces HomeCheck Audit to homeowner. Under 60 seconds of explanation.
2
Digital consent & photos
Homeowner signs digital consent on the tradesperson's phone. Guided photo protocol completed on-site. Total time on site: under 8 minutes.
3
AI audit compiled
Platform analyses photos, categorises defect by trade type, generates a certified PDF report with condition indicators and trade recommendations.
4
Professionals quote remotely
Subscribers in the relevant trade category review the audit and respond. The homeowner receives structured professional responses — often without a single site visit.
Market opportunity
£45bn
UK residential repair & maintenance market (annual). Fragmented, undigitised at the point of first contact.
28m
UK homes. Average spend £1,600/year on maintenance. Every home a potential customer.
0
Direct UK competitors combining tradesperson-initiated audit + AI analysis + professional remote quoting. The gap is uncontested.
Distribution advantage
HomeCheck Audit is distributed through the HALO Trusted Seller Network — 2.5 million UK tradespeople who already have warm, recurring access to homeowners' properties. Cold digital marketing converts at 1–3%. A trusted tradesperson recommendation converts at 60–80%.
Customer acquisition cost: £0.
Tradespeople earn 20% commission on every audit they generate — aligning their incentives with platform growth. Each new trade employer partner instantly recruits an entire workforce into the distribution network.
Built to industry standards
Developed against the requirements of RICS (survey standards), IStructE (structural photo protocol), FMB (builder-ready reports), and NADC (drainage protocol). UK data residency. Certified digital consent. Tamper-evident PDFs.
Revenue model
📋 Audit fee (homeowner)
£39–49 / audit
🏢 Professional subscription
£49–99 / month
🔧 Tradesperson commission
20% of audit fee
Year 1 projection: 10,000 audits at avg £44 = £440k. 200 professional subscribers at avg £75/month = £180k. Combined: ~£570,000.
£120k
Raising £50,000–£150,000 to build and launch
Development (2 devs × 5 months)£75,000
Legal, compliance & consent API£15,000
Brand, design & UX£10,000
Beta programme & launch£10,000
Working capital & contingency£10,000
Six-month build milestones
Month 1–2
Foundation: Tech stack, consent API, photo capture flow in testing. Legal review complete.
Month 3–4
Working product: AI pipeline live. Report generation. Professional portal v1. 35 beta users testing.
Month 5–6
Public launch: Stripe live. FMB & NADC member comms. SEO content. Trade and property press coverage.
Target
200 audits. 50 professional subscribers. Platform self-funding.